Pune · Koregaon Park
Every Pune sales line answered in seconds.
Rezonna qualifies buyers in Marathi, Hinglish, Hindi, and English, books site visits, recovers missed leads, and updates your CRM, so your team closes on launch weekends, not voicemails.
- मराठी
- Hinglish
- हिंदी
- English
Launch weekend
Saturday at 11am. Forty-seven rings. Twelve humans on the floor.
Pune projects run hot on festival campaigns and new-wing launches. When the phone rings and no one picks up in seconds, buyers call the next builder or broker, often before your team sees the lead in the CRM.
01 · Ring
Inbound or missed call from ads, brokers, or walk-in interest.
02 · Answer
Line picked up in seconds, not a “we will call you Monday.”
03 · Qualify
Budget, configuration, area, and timeline in the buyer’s language.
04 · Book
Site visit slot offered, confirmed, directions on WhatsApp.
05 · CRM
Structured row for your closers, not a raw recording.
Your sales desk
Four workflows Pune teams turn on first
- First call
Lead qualification
Budget, area, flat type, and timeline captured the same way on every ring, in Marathi, Hinglish, Hindi, or English.
- Recovery
Missed call recovery
Sunday enquiries, launch spikes, and festival traffic get a structured callback the same day.
- Visits
Site visit booking
Offer slots, confirm by message, share directions, and remind buyers so more people show at the model flat.
- ROI
Per-project reporting
Leads contacted, visits booked, and callbacks completed, priced per Pune project so reviews use numbers.
Built for Pune
Corridors your buyers already search
Same operating layer on the lines you already run, tuned for how mid-size builder and broker desks actually sell in Pune.
- Baner · BalewadiLaunch spikes, broker handoffs
- Hinjewadi · WakadIT buyer timelines, multilingual calls
- Kharadi · MundhwaNew supply, visit-heavy funnels
- Kothrud · Karve NagarResale + new project mix
- Hadapsar · MagarpattaChannel partner volume
- Hinjewadi-Chinchwad beltWeekend enquiry surges
WhatsApp where your buyers already are
Visit confirmations and directions go out on WhatsApp. Your CRM row updates when the call ends, with no duplicate typing on the sales desk.
MahaRERA & RERA compliance
Stay MahaRERA-ready with call logs and audit trails on every buyer line
Pune builders and brokers operate under the Maharashtra Real Estate Regulatory Authority (MahaRERA). Buyers expect accurate disclosures; regulators expect accountability. Rezonna gives your sales desk a documented record of what was said on every call—not scattered WhatsApp threads or memories at the end of the week.
What is MahaRERA?
MahaRERA is the Maharashtra Real Estate Regulatory Authority—the state body that implements India’s Real Estate (Regulation and Development) Act, 2016 (RERA) for projects in Maharashtra, including Pune, Mumbai, Thane, and Nashik.
Since going live in May 2017, MahaRERA has shifted the market from brochure promises to registered projects, public disclosures, and enforceable timelines. Developers must register before they advertise, book, or sell; agents must register too; and buyers gain a formal channel when commitments are not met.
What MahaRERA expects from developers (in plain language)
Compliance is broader than phone systems—but client communication is where disputes often start. These are the themes Pune teams hear about most often:
Register before you market
No advertising, marketing, booking, or sale of apartments or plots without project registration and a valid RERA number on collateral.
Disclose what you promise
Layouts, approvals, possession timelines, and financial structures must match what buyers are told on calls, in brochures, and on the MahaRERA website.
Protect buyer funds
A large share of collections must sit in a separate account so money is not diverted across unrelated projects.
Stick to declared timelines
Delays trigger legal exposure; buyers can escalate when possession or construction milestones slip without transparent updates.
Agents count too
Registered agents and channel partners must operate within the same regulatory frame—your brand is on the line when they speak to buyers.
Keep evidence, not anecdotes
When a buyer claims they were promised a different price, payment plan, or possession date, leadership needs records—not “I think Rajesh said something else.”
Why call logs and audit trails matter in Pune
Launch weekends in Baner, Wakad, or Kharadi can mean dozens of simultaneous enquiries. Without a system of record, compliance and sales quality both suffer:
A buyer alleges a telecaller promised a possession date that is not in the registered disclosure.
Two channel partners give conflicting brochure pricing for the same inventory.
Leadership cannot prove which script was used during a festival campaign spike.
CRM notes are empty because the team was on site visits while AI or junior staff handled phones.
An inspection or internal audit asks for communication history—and the desk exports a folder of unrelated WhatsApp screenshots.
Rezonna does not replace your legal or compliance advisors. It gives operations a consistent, searchable layer of truth for voice interactions on your sales lines.
How Rezonna supports RERA-aligned communication
Rezonna helps real estate developers stay MahaRERA-aligned by maintaining detailed call logs and audit trails for every client interaction—structured for CRM and review, not buried in voicemail.
- Call logs
Every call recorded and retrievable
Inbound and outbound buyer calls are logged with timestamps, language, workflow, and outcome. When a dispute surfaces months later, you can pull the interaction instead of reconstructing it from memory.
- Audit trails
A history you can show, not retell
Qualification answers, visit bookings, escalations, and handoffs form an audit trail across the buyer journey—useful for internal reviews, broker audits, and leadership dashboards.
- Playbook
Approved talking points only
Configure brochure pricing bands, possession timelines, payment plans, amenities, and RERA disclosures. The AI stays inside your playbook and escalates negotiation, discounts, or sensitive commitments to humans.
- CRM sync
Structured records, not raw audio only
Transcripts, tags, and next steps sync to the CRM your closers already use so compliance evidence lives beside pipeline data—not in a separate silo.
Built for how Pune sales desks actually work
Multilingual first touch
Marathi, Hinglish, Hindi, and English on the same lines buyers already dial—critical when buyers compare projects across corridors in their preferred language.
Launch-weekend scale
Hundreds of simultaneous calls without busy signals; every ring still produces a log entry and structured outcome.
Missed-call recovery with proof
Sunday and post-ad spikes get same-day callbacks—with a record of what was said when the buyer finally connects.
Site visit booking paper trail
Slots offered, confirmations, reminders, and directions are tied to the call record, not a loose chat thread.
Human handoff with context
Escalations arrive with intent, budget band, configuration, and transcript so seniors do not re-ask questions or accidentally contradict the disclosure script.
Per-project reporting
Leads contacted, visits booked, and callbacks completed—priced and reported per Pune project so reviews use numbers leadership can audit.
What goes into your communication record
Each buyer interaction can capture:
- Call metadataTime, duration, direction (inbound/outbound), project line, language
- Qualification captureBudget band, configuration, geography, timeline, comparison set
- Disclosure alignmentWhich approved script topics were covered (possession, RERA ID, payment structure)
- Visit intentSlot offered, confirmed, rescheduled, or declined—with reminder status
- Escalation eventsWhen and why the call moved to a human, with summary for the closer
- CRM outcomeStage, tags, and next step synced for pipeline and compliance review
Topics you control in the approved playbook
- RERA registration number and project status as published on MahaRERA
- Brochure pricing bands and what requires human approval
- Possession timelines and construction milestones
- Payment plans, milestone schedules, and all-in cost framing
- Amenities, carpet vs. built-up explanations at brochure level
- Site visit scheduling, directions, and reminder language
- Broker/channel partner handoff rules
- Explicit escalation triggers (discounts, custom payment plans, legal questions)
When teams pull Rezonna records
Buyer complaint about a promise made on a launch-weekend telecaller line
Internal compliance review before a new wing goes on sale
Broker or channel-partner performance audit across multiple projects
Training: listening to real calls where the playbook was followed vs. escalated correctly
Leadership review of multilingual campaigns in Hinjewadi or Kharadi corridors
MahaRERA & Rezonna
Common questions from Pune developers
- Does Rezonna replace our MahaRERA legal or compliance consultant?
- No. Rezonna is an AI voice and operations layer for sales lines. Your legal team remains responsible for registrations, filings, and formal disclosures on the MahaRERA portal. Rezonna helps you document client communication consistently on the phone channel.
- Is Rezonna suitable for RERA-registered real estate projects in Pune?
- Yes. Rezonna is built for real estate sales teams, including RERA-registered projects. You configure approved talking points and escalation rules so the AI stays within your playbook and hands off to humans for negotiation or sensitive topics.
- What is the difference between a call log and an audit trail in Rezonna?
- Call logs are the per-call record: who called, when, in which language, and what workflow ran. The audit trail is the cumulative, reviewable history across touches—qualification, bookings, escalations, and CRM outcomes—so you can reconstruct a buyer’s journey without stitching together WhatsApp and memory.
- Can we export records for an inspection or dispute?
- Rezonna is designed so transcripts, outcomes, and CRM-synced fields are available to authorized users on your team. Export and retention policies are aligned during onboarding with your security and compliance requirements.
- How does this work with our existing CRM?
- Call outcomes, notes, and next steps sync to CRMs your desk already uses (Salesforce, HubSpot, Zoho, and others). Field mapping is confirmed in onboarding so compliance evidence sits next to pipeline data.
- Will the AI quote prices or possession dates we have not approved?
- You define what the AI may say and what must escalate. Brochure bands, RERA disclosures, and possession language come from your playbook; negotiation, custom discounts, and non-standard commitments route to humans—with the prior call context attached.
This page is for operational awareness only and is not legal advice. MahaRERA rules evolve; work with qualified counsel for registrations, filings, and formal disclosures.
See call logs and audit trails on your Pune lines
Book a short demo—we will map your languages, CRM, playbook topics, and escalation rules to a pilot on your project numbers.
Proof
Hear a Kothrud buyer, Sunday evening
From hello to a booked site visit in about ninety seconds. Conversational voice, not press-1 IVR.
Next step
Pilot on your Pune sales lines
Book a short walkthrough on your phone flow, languages, and CRM. Most teams go live in under two weeks.
Chat on WhatsAppPricing per project or team · Flexible pilots · Based in Koregaon Park